Market & Social Research

The quality of your planning will always be dependent on the quality of your research.

We believe that research is the rock on which all successful strategic planning activities must be firmly anchored. Without reliable research, you will find yourself making decisions based on educated guesswork rather than real knowledge.

Balfour Consulting will analyse the current levels of information within your organisation and develop a research program appropriate to your needs and your budget. Balfour Consulting uses computer-based survey systems combined with sophisticated analysis programs to extract and analyse data. We also have extensive experience in conducting focus groups and undertaking one-on-one interviews. We provide experience and analytical skills, along with input from associates as required, to consistently deliver the best available information and advice to form the basis of your planning processes. Remember, the cost of good research is never as expensive as the cost of bad decisions.