Hillross - Marketing

The Problem

The Hillross franchise (The Haller Group) in NQ faced the challenges of moving from being an AMP agent to a provider of quality financial services, adapting to substantial changes in the regulatory environment and implementing generational change within a family company.

The Solution

Balfour Consulting introduced a customer relationship marketing (CRM) program to ensure high-quality customer service and customer recognition.

Developed supportive positioning advertising.

Introduced client retention and client referral systems.

Developed strategies to refocus the business geographically from the Burdekin to Townsville.

Set performance targets for revenue, referrals, planner performance and new customers.

The Results

  • Independent research by Business Health found that 98% of Hillross's top 200 clients would refer the business to their friends and relatives. The research company rated Hillross as "one of the best, if not the best, we have ever seen".
  • Hillross achieved target for revenue growth of 10% in 2003/2004.
  • Hillross NQ beat over 105 financial planning practices throughout Australia, including 35 in Sydney and Melbourne, to win the Hillross National Award for "Best Practice - 2003".