The Tyto Wetlands VIC Project - Strategic Planning & Community Consultation

The Problem

The Hinchinbrook Shire Council wanted to develop an interpretative centre for the Tyto Wetlands and, as part of this, relocate its Visitor Information Centre from the Council Building on Lannercost Street to a park adjacent to the wetlands area. The Council needed a detailed strategic plan to support its funding applications for the project. It also needed the plan to identify any problems or issues the community had with the project and find appropriate solutions.

The Solution

Balfour Consulting researched the tourism industry within the Shire and the region, undertook stakeholder research, conducted focus groups with key organisations such as the Chamber of Commerce and the Tourism Association and undertook quantitative research of the local community.

The Results

  • It was found that there was overall strong support for the project in the community.
  • Key tourism opportunities for the Shire that had not been previously identified were detailed and put before the council.
  • Issues raised by the business community and tourism operators were acknowledged and solutions recommended.
  • The resulting plan has been used on ongoing basis to develop briefs for architects and others involved in the project along with supporting a range of grants and other funding applications.
  • The new visitor and interpretive centre will open in 2007.