Case Studies

At Balfour Consulting Pty Ltd we are totally focused on:

  • Tailored solutions - not "one size fits all"
  • Results that are tangible
  • Results that are measurable
  • Results that can be easily understood and easily implemented
  • Results that are both what the client wants and what the client needs
  • The satisfaction that comes from over-achieving for our clients

For further information about our work, projects and clients, please contact us any time.

Hillross - Marketing

The Problem

The Hillross franchise (The Haller Group) in NQ faced the challenges of moving from being an AMP agent to a provider of quality financial services, adapting to substantial changes in the regulatory environment and implementing generational change within a family company.

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The Tyto Wetlands VIC Project - Strategic Planning & Community Consultation

The Problem

The Hinchinbrook Shire Council wanted to develop an interpretative centre for the Tyto Wetlands and, as part of this, relocate its Visitor Information Centre from the Council Building on Lannercost Street to a park adjacent to the wetlands area. The Council needed a detailed strategic plan to support its funding applications for the project. It also needed the plan to identify any problems or issues the community had with the project and find appropriate solutions.

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Living Heroes VP60 - Public Relations & Special Events

The Challenge

Living Heroes VP60 was held in 2006 to commemorate the 60th anniversary of Victory in the Pacific, 15th August 1945, which heralded the end of World War II. A supporting program of 28 events occurred before and during the VP60 long weekend, which included another 24 major events over 4 days. Some key challenges of VP60 were the need to:

Meet high public expectations regarding the calibre of the event and to maximise public participation.

Involve ageing WWII veterans in a range of both fun and commemorative activities, while not overtaxing their capabilities.

Provide some events of major significance to both the veterans and the wider community.

Communicate with WWII veterans and their families plus military organisations around the world in order to engage their participation.

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The Great Tropical Drive - Organisational Management & Public Relations

The Project

The Great Tropical Drive is a self-drive and fly/drive tourism product covering the North Queensland region from the Burdekin to Cooktown and is co-operatively promoted by Townsville Enterprise Ltd and Tourism Tropical North Queensland. Balfour Consulting was engaged for the initial six months of the campaign to:

Assist with brand creation and online communications strategies.

Manage program resources and outcomes to ensure that domestic and international (NZ, Germany and the UK) PR consultancies delivered all campaign outcomes against budget.

Launch the product and promote it in the local regional market.

Provide support to the interstate and international consultancies.

Develop and produce corporate communications and external stakeholder communications, including with local government, local tourism organisations and visitor information centres.

Develop management templates for and coordinate familiarisation visits by national and international journalists.

Undertake succession planning by organising a management and inheritance framework for the indefinite continuation of the campaign.

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The Bowen Family Day Care Association

The Problem

In early 2007, the Bowen Family Day Care Association found itself lacking demand for its services, unable to attract day-care providers and consequently suffering financially. What it did have was a committed Management Committee and two proactive and enthusiastic staff members. The Management Committee decided to raise funds against the Associations property and develop a business and marketing plan with the aim of increasing awareness of the benefits that family day care offers, increasing the fundraising abilities of the organisation and recruiting properly qualified carers.

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