Links

Links

Associates

Name Desiription Link
Phillips Group Phillips Group is a world class communication company that works with organisations to address their critical challenges to achieve success. Since our beginnings in 1976. Visit Site
Global Tourism Solutions Global Tourism Solutions is a professional services firm, offering practical, motivational and innovative training, coaching and consulting for domestic and international tourism enterprises. Visit Site

Services

Name Desiription Link
D.P. Web Design D.P. Web Design has been creating high quality websites in Townsville since the year 2000, always growing in knowledge and know how on getting the job done efficiently and as inexpensive as possible for you, our clients. Visit Site
TBD Communication Design TBD Communication Design... is a Townsville-based graphic design studio with a wealth of experience in brand design, application and implementation. Visit Site

Read more: Links

Key Clients

Key Clients

Client Report
Aboriginal Development Benefit Trust
  • Corporate Review
  • Strategic Planning
Australian Festival of Chamber Music
  • Marketing
  • Media Planning
  • Strategic Business Plan
Balonne Shire Council
  • Community & Strategic Planning
Barrier Reef Institute of TAFE
  • Research Report on the Vocational Educational and Training Needs in Townsville and Thuringowa in 2014
BHPBilliton Yabulu
  • Social Research - Fence line and regional groups
BHPBilliton Yabulu
Black Ink Press
  • Business Plan
BMD
  • Community and Stakeholder Engagement Management
Bowen Family Day Care Association
  • Business/Marketing Plan
Burdekin Shire Council
  • Farmers Market Feasibility Study
Campervan & Motorhome Club of Australia
  • Market Research/Social and Analysis
  • Presentations Development
  • Promotions
Carpentaria Shire
  • Monsoon Centre Feasibility Study, Normanton
  • Social Research
Centre for Excellence in Tropical Design
  • Scoping Study
Citiwater
  • PR Management
  • Three Year Strategic Corporate Communications
Colliers International Townsville
  • Awards Applications
  • Brochure development
  • Copywriting
  • Direct Marketing
  • Internet marketing
Curtain Bros
  • Corporate Business Development Proposal
Dalrymple Shire
  • National Heritage Trail Signage Project
Department of Emergency Services (Qld)
  • Social Research
Department of Transport and Main Roads (Qld)
  • Community and Stakeholder Engagement
  • Community Consultation
  • Mentoring
  • Social Research
Fraser Coast Regional Council
  • RV Tourism Site Analysis
Gough Plastics
  • Database Marketing
  • Sales Development
GP Synergy
  • Customer & Stakeholder Research
Great Tropical Drive
  • Media Relations
  • Planning
  • PR and Communications
  • Signage
  • Web Profiles (Indigenous Trails, Heritage Pubs)
Gulf Aboriginal Development Corporation
  • Issues Management
  • Governance
  • Meeting Facilitation
Hastie Services (QLD)
  • Corporate Profile
Hillross
  • Advertising Planning & opywriting
  • Brochure Development
  • Direct Marketing
  • Market Research
  • Promotions
  • Public Relations & Promotions
  • Strategic Marketing Plan
  • Website Development
Hinchinbrook Shire Council
  • Community Consultation
  • Issues Management
  • Strategic Development Plan
  • Ten Year Community Plan
  • Three –Year Cultural Development Strategic Plan
  • Various Research Projects
Honeycombs Property Group
  • Advertising Planning & Copywriting
  • Brochure Development
  • Direct Marketing
  • Promotions
  • Strategic Marketing Plan
James Cook University
  • Market Research
Jones Lang La Salle
  • Market Research – K Mart
Main Roads (Qld)
  • Community Engagement
  • Mentoring
  • Social Research
Mariners North Apartments
  • Strategic Marketing Plan
Mineforce
  • Strategic Management Plan
Murdering Point Winery
  • Business Planning
  • Market Research
  • Marketing Planning
  • Public Relations
  • Submissions
Submissions Museum of Tropical Queensland
  • Audience Research
  • Corporate/Business Planning
  • Departmental Reviews
  • Imaging
  • Market Research
  • Marketing Management
  • PR Management
  • Promotions
  • Strategic Marketing Plan
NQ Australian Technical College (Tech NQ)
  • Business Plan
  • Federal Government Proposal
NQ Dry Tropics
  • Business Planning
  • Communications Audit
  • Communications Planning
  • Media Relations
  • Name Change Strategic Planning
  • Risk Management
  • Social Research
  • Traditional Owner Management Group Review
NQ Toyota Cowboys
  • Market Research and Analysis
Outback Pie Company
  • Mentoring
Paradise Outdoor Advertising
  • Corporate Restructure
  • Direct Marketing
  • Strategic Planning

Mentoring

Paradise Outdoor Advertising

Corporate Restructure
Direct Marketing
Strategic Planning

Proactive Security Pty Ltd
  • Business Planning
  • Marketing
  • Tender Preparation
Professional Investment Services
  • Branding Strategy
Queensland Rail
  • Community Consultation
  • Social Research
Queensland Transport
  • Pilot Project Research and Description
Reef Check Australia
  • Educational Program Launch and Marketing
Rural Quip
  • Strategic Marketing Plan
Somerset Dam Village [Esk Shire Council]
  • Strategic Marketing Plan
Sunferries
  • Issues Management
  • Market Research
Townsville Chamber of Commerce
  • Feasibility Study
  • Risk Management Plan
  • Stakeholder Consultation
Townsville City Council
  • Award Entries
  • Centenary City Celebrations
  • Community Consultation
  • Community and Stakeholder Engagement
  • Corporate Communications Program
  • Facilities Research, Needs Analysis and Options
  • Marketing and Fundraising
  • Mayor’s Christmas Tree Appeal
  • Media Relations
  • Public Relations
  • Research Analysis
  • RV Tourism Strategy
  • Stakeholder Communications Research
  • Social Research
  • Strategic Marketing Plans
  • Tender Submissions
  • Website Review
  • Workshop Facilitation
TAFE Queensland North
  • Market Analysis & Marketing Strategy
Townsville Enterprise Ltd
  • Corporate/Business Plan
  • Study Townsville Marketing Plan
Townsville Division of General Practice Ltd
  • Advertising support
  • Copywriting/Editorial
Townsville Port Inner Harbour Expansion
  • Community Engagement Management
Townsville RSL Services Club
  • Advertising
  • Direct Marketing
  • Market Research
  • Promotions
  • Strategic Marketing Plan
Watpac Civil Pty Ltd
  • Community and Stakeholder Engagement Management
Watts Bridge Airfield [Esk Shire Council]
  • Review
  • Strategic Marketing Plan
Strategic Marketing Plan Workshops Rail Museum
  • Market Research and Analysis

Read more: Key Clients

Working Procedures

Working Procedures

Balfour Consulting works with clients on either a project or retainer basis, with levels of involvement and budgets agreed and committed to in advance. Clients can be charged on a fee-for-service basis or by lump-sum contract. Invoices are forwarded monthly or on completion of stages of a project. Any variation in project activities and/or costs is approved in advance.

The fees charged by Balfour Consulting are at the middle range for marketing consultants. Fee levels quoted for a project will not change for the duration of the project.

Balfour Consulting does not undertake projects that constitute a conflict of interest with existing clients, and does not release information without the client’s permission. We abide by all laws and regulations, and we are committed to truth and accuracy in communications.

Balfour Consulting is also committed to continuous improvement in the quality of its services.

As a result of our experience we have developed methodological models for most of our services. However, we do not approach projects with pre-packaged solutions or with formalised grids and charts into which we squeeze the data. We offer to combine our strategic skills and experience with your skills and understanding of your environment, in order to develop specific solutions for particular circumstances. We have broad experience and skills to draw on, but we treat each project as being new and unique.

Read more: Working Procedures

Strategic Management & Strategic Planning

Strategic Management & Strategic Planning

Strategic management is the application of strategic thinking to organisational leadership. It determines mission, vision, values, goals, objectives, roles and responsibilities, timelines and priorities. Strategic thinking is used to define organisational purpose, understand the forces that affect or impede fulfilment of that purpose and develop creative but realistic responses to those forces. This underpins our approach to business planning.

In undertaking strategic planning several processes must happen in concert with each other to achieve the desired result. This involves the use of a range of strategic planning tools and leads to the identification of key issues, success factors and strategic objectives. A strategic plan is ultimately no more, and no less, than a set of decisions about what to do, why to do it, and how to do it. It is critical that strategic planning is supported by detailed operational planning, to ensure strategies are implemented through a defined set of activities to achieve effective and measurable outcomes.

With key strengths in tourism and a detailed understanding of the challenges of developing effective tourism strategies in regional Australia, Balfour Consulting has had particular success in applying strategic thinking to the development of highly effective tourism strategies and tourism plans to meet the needs of Australia's regional destinations.

No matter what the organisation, there is little variation in the basic processes required to develop an effective business or strategic plan. However, as each organisation has different needs, operational requirements organisational style and culture, no two plans are the same. At Balfour Consulting, we do not take a formulaic approach to planning, but specifically tailor each aspect of the planning process to meet the individual needs and character of the client organisation.

Read more: Strategic Management & Strategic Planning

Awards

Our Awards

  • 2013

    Queensland Award for Excellence, Public Relations Institute Of Australia

    Community Relations (Commended) Project – Keeping the City’s Heart Pumping, Balfour Consulting, Watpac Civil & Civic.

  • 2009

    GOLDEN TARGET AWARDS (NATIONAL), PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

    Community Relations (Highly Commended) Project – Townsville Ring Road, Balfour Consulting, Dept of Main Roads, Thiess Pty Ltd and AECOM

  •  

    ENGINEERING EXCELLENCE AWARD, ENGINEERS AUSTRALIA (QLD)

    Overall State Award for Community Engagement (Winner) Project – Townsville Ring Road, Balfour Consulting, Dept of Main Roads, Thiess Pty Ltd and AECOM

  •  

    QUEENSLAND AWARD FOR EXCELLENCE, PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

    Community Relations (Winner) Project – Townsville Ring Road, Balfour Consulting, Dept of Main Roads, Thiess Pty Ltd and AECOM

  • 2006

    GOLDEN TARGET AWARDS (NATIONAL), PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

    Special Events or Observance (Highly Commended) Project – Living Heroes VP60, Balfour Consulting and Townsville City Council and AAAEM

  •  

    QUEENSLAND AWARD FOR EXCELLENCE, PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

    Special Events or Observance (Gold Award Winner) Project – Living Heroes VP60, Balfour Consulting and Townsville City Council and AAAEM

  •  

    NORTH QUEENSLAND TOURISM AWARD

    Major Festivals and Events (Winner) Project – Living Heroes VP60, Balfour Consulting, Townsville City Council and AAAEM

  •  

    QUEENSLAND REGIONAL ACHIEVEMENT & COMMUNITY AWARDS

    Community of the Year Award (HIGHLY COMMENDED) PROJECT – Living Heroes VP60, Balfour Consulting, Townsville City Council and AAAEM

  • 2004

    NATIONAL AWARD FOR LOCAL GOVERNMENT, COMMUNITY SERVICES

    Arts & Heritage Award (Winner) Project – Townsville Yarns, Balfour Consulting and Townsville City Council

  •  

    GALLERY AND MUSEUM ACHIEVEMENT AWARD, QUEENSLAND (WINNER) PROJECT

    Community Pass, Balfour Consulting and Museum of Tropical Queensland

  •  

    GOLDEN TARGET AWARDS (NATIONAL), PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

    Comprehensive Communication Campaign (Highly Commended) Project – Townsville Presents, Balfour Consulting and Townsville City Council

  •  

    QUEENSLAND AWARD FOR EXCELLENCE, PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

    Comprehensive Communication Campaign (Highly Commended) Project – Townsville Presents, Balfour Consulting and Townsville City Council

  •  

    QUEENSLAND AWARD FOR EXCELLENCE, PUBLIC RELATIONS INSTITUTE OF AUSTRALIA

    Community Communication (Commended) Project - Community Pass, Balfour Consulting and Museum of Tropical Queensland

  • 2002

    TROPICAL NORTH QUEENSLAND MEDIA AWARDS 2002

    Best Outdoor Advertisement (Winner). Project – “Just add soil”, Balfour Consulting and i4Design.

Read more: Awards

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