Case Studies

At Balfour Consulting Pty Ltd we are totally focused on:

  • Tailored solutions - not "one size fits all"
  • Results that are tangible
  • Results that are measurable
  • Results that can be easily understood and easily implemented
  • Results that are both what the client wants and what the client needs
  • The satisfaction that comes from over-achieving for our clients

For further information about our work, projects and clients, please contact us any time.

The Great Tropical Drive - Organisational Management & Public Relations

The Project

The Great Tropical Drive is a self-drive and fly/drive tourism product covering the North Queensland region from the Burdekin to Cooktown and is co-operatively promoted by Townsville Enterprise Ltd and Tourism Tropical North Queensland. Balfour Consulting was engaged for the initial six months of the campaign to:

Assist with brand creation and online communications strategies.

Manage program resources and outcomes to ensure that domestic and international (NZ, Germany and the UK) PR consultancies delivered all campaign outcomes against budget.

Launch the product and promote it in the local regional market.

Provide support to the interstate and international consultancies.

Develop and produce corporate communications and external stakeholder communications, including with local government, local tourism organisations and visitor information centres.

Develop management templates for and coordinate familiarisation visits by national and international journalists.

Undertake succession planning by organising a management and inheritance framework for the indefinite continuation of the campaign.


Page 2 of 2

<< Start < Prev 1 2 Next > End >>